Основатель «Агентства экспертного маркетинга NextMedia» Эльнара Петрова вместе с гостями разбирает кейсы и работающие инструменты, задаёт прямые вопросы про деньги и бюджеты, ищет во всём системность. Новые выпуски каждые две недели по средам. Подкаст выходит с 2013 года, ранее назывался «SMM без котиков». Ищите выпуски на всех доступных площадках. Обратная связь: Instagram @elnarapetrova Telegram-канал @nextmediapodcast ВКонтакте vk.com/nextmediapodcast podcast@nextmedia.pro
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14: Building Corporate Culture
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📺 Watch this episode on YouTube: https://youtu.be/zIGMc1NLHSg Dima and Slava discuss corporate culture, debate if it can be built, and, if so what are the challenges and the tools can help. * Stanley Tucci "Taste: My Life Through Food" (https://www.amazon.co.uk/Taste-Sunday-Bestseller-Stanley-Tucci/dp/0241501008) * What it is "corporate culture"? * The Leader’s Guide to Corporate Culture (https://hbr.org/2018/01/the-leaders-guide-to-corporate-culture) from HBR * How come "Results" and "Caring" are the dominant culture styles in the study by HBR? * Tools for shaping corporate culture * Mission statements: meaningful instrument or culture charade * Feedback loops are very important for driving the culture * Beware of pitfalls of employee surveys * Recognition is not the same as rewarding and arguably recognition is more important than rewards * How to practice recognition regularly? * Soft Skills Engineering podcast (https://softskills.audio/) * Navier-Stokes equations (https://en.wikipedia.org/wiki/Navier%E2%80%93Stokes_equations) * Double edged sword of driving change with performance or just metrics * Challenges can be reframed as opportunities * Social events for building corporate cultures "Informal meeting at 5pm. Agenda is in the attached document." * Social events, though, can be a useful indicator to understand the culture
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411 episoade
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Manage episode 359225944 series 1064289
Content provided by Biweeklycast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Biweeklycast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
📺 Watch this episode on YouTube: https://youtu.be/zIGMc1NLHSg Dima and Slava discuss corporate culture, debate if it can be built, and, if so what are the challenges and the tools can help. * Stanley Tucci "Taste: My Life Through Food" (https://www.amazon.co.uk/Taste-Sunday-Bestseller-Stanley-Tucci/dp/0241501008) * What it is "corporate culture"? * The Leader’s Guide to Corporate Culture (https://hbr.org/2018/01/the-leaders-guide-to-corporate-culture) from HBR * How come "Results" and "Caring" are the dominant culture styles in the study by HBR? * Tools for shaping corporate culture * Mission statements: meaningful instrument or culture charade * Feedback loops are very important for driving the culture * Beware of pitfalls of employee surveys * Recognition is not the same as rewarding and arguably recognition is more important than rewards * How to practice recognition regularly? * Soft Skills Engineering podcast (https://softskills.audio/) * Navier-Stokes equations (https://en.wikipedia.org/wiki/Navier%E2%80%93Stokes_equations) * Double edged sword of driving change with performance or just metrics * Challenges can be reframed as opportunities * Social events for building corporate cultures "Informal meeting at 5pm. Agenda is in the attached document." * Social events, though, can be a useful indicator to understand the culture
…
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411 episoade
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