#5: Cold Pitching with Maya Capasso

All Things Freelance Writing

In this episode, we chat with freelance writer and cold pitch coach, Maya Capasso.
Like many of us, Maya had a rough start with cold pitching. She was uncomfortable with it because she didn't want to blindly cold pitch a huge list of contacts. However, she soon figured out a personalized approach that helped her to start closing deals.
Now she's fine-tuned her approach, helps other writers with it, and is spilling all the details with us!
Listen to learn:

• About her journey with cold pitching
• An example of a cold pitch that landed her a deal
• How long it should take to research prospects
• How to identify with prospects to pitch
• The components of a cold pitch
• Mistakes to avoid
• Overcoming mental obstacles
• Following up on pitches

If you'd like to learn more from Maya or get in touch with her, you can find her at:
Website: mayacapswrites.com
Instagram: @mayacapswrites
Twitter: @mayawriting
Also, here's the link to the FB group where Maya and I met that is super awesome!
Female Freelance Writers

Capitole

1. #5: Cold Pitching with Maya Capasso (00:00:00)

2. How Maya figured out cold pitching (00:00:58)

3. Maya's cold pitch real life example (00:05:45)

4. How much should you research each prospect? (00:12:13)

5. How to select good prospects to research (00:13:48)

6. How do you identify clients that value content? (00:15:31)

7. The main components of a cold pitch (00:16:19)

8. How to overcome mental obstacles to cold pitching (00:18:27)

9. Following up on cold pitches (00:21:28)

10. Cold pitching mistake to avoid (00:22:38)

11. Where to find, follow, hire Maya (00:23:44)