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Erewhon's Only Web3 Brand w/ Leisure's Steve + Alex Michaelsen
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In this episode featuring Steve and Alex Michaelsen, co-founders of Leisure, a new functional hydration beverage and the Web3’s first native beverage brand, we get into:
- How young people aspire to different career paths than previous generations.
- Creating a brand universe that looks as native to digital, as to physical, as to metaverse.
- Why NFTs align incentives between brands and consumers
- What every brand needs to be thinking about as we collectively journey into Web3
- Advice for Web3 Founders
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