Ask Andrea: What Should I Post on Social Media Platforms?

Andrea Eppolito | Celebrating Life, Luxury, & Above All Else Love

ASK ANDREA:

I have a Tik Tok, Facebook and Instagram. I’ve decided that I want to focus on Floral and Event Design but I’m not sure what to post on these platforms. I am two years in for my business. I took the first year to learn everything about the industry and this year I am tackling how to position my business. Can you help me on what to post on these various platforms because I am stuck!

Starting a business in the event industry is like stepping into a vast, beautifully chaotic world where creativity meets logistics. You've spent the first year learning the ins and outs, and now, two years in, you're ready to establish your brand. You're focusing on floral and event design, which is a fantastic niche with endless possibilities for storytelling and visual expression. But with so many platforms, it can be overwhelming to decide what to post where. Let’s break it down.

Understanding Each Platform

First, it’s important to recognize that each platform serves a different purpose and attracts a different audience. You can’t approach TikTok, Facebook, and Instagram in the same way. Let’s dive into what makes each unique and how you can tailor your content accordingly.

1. TikTok: This platform is all about quick, engaging, and authentic content. It’s where you show the behind-the-scenes, the real-life moments, and the creative process that goes into your designs. Think of TikTok as your playground—this is where you get to experiment and let your personality shine.

What to Post:

• Time-lapse Videos: Show the transformation of a space from start to finish.
• Quick Tips & Hacks: Share bite-sized floral arranging tips or event setup hacks.
• Trend Participation: Use trending sounds or challenges, but put your own spin on them related to event design.
• Behind-the-Scenes (BTS): Let people see the work, creativity, and sometimes chaos that goes into bringing your designs to life.

2. Instagram: Instagram is your digital portfolio. This is where you showcase your best work in the most polished way possible. It’s also a place for storytelling—where you can dive deeper into the narrative behind your designs.

What to Post:

• High-Quality Photos: Share professional images of your floral arrangements and event setups. Curate your grid to reflect your brand’s aesthetic.
• Stories & Reels: Use Instagram Stories to share quick updates or more casual content that doesn’t fit on the main grid. Reels can be a cross between Instagram and TikTok content—showcase fun, short clips of your work.
• Client Testimonials: Post quotes or short videos from happy clients talking about your work.
• Design Process: Share carousels or videos that take your audience through the steps of creating a particular floral arrangement or event design.

3. Facebook: Facebook is the platform where you can build a community. It’s a place to share longer content, engage in discussions, and reach an audience that values connection and detailed information.

What to Post:

• Long-Form Content: Share blog posts, detailed project overviews, or case studies that highlight your work’s impact.
• Client Spotlights: Feature your clients’ events, focusing on their experience working with you. Tag them and encourage them to share it with their network.
• Event Recaps: Post albums or videos that tell the story of an event from start to finish. Include all the details that show how you transformed the space.
• Engagement Posts: Ask questions, create polls, or share inspirational quotes to spark conversations with your audience.

Creating a Consistent Brand Voice

Your brand voice should be consistent across all platforms, even if the content varies. For floral and event design, think about the emotions and experiences you want to evoke. Your content should reflect the luxury, beauty, and meticulous attention to detail that define your work.

Speak directly to your audience with confidence, yet remain approachable. You want to come across as an expert in your field, someone who they can trust to deliver extraordinary experiences.

Batching and Scheduling Content

To keep up with the demands of posting on multiple platforms, consider batching your content. Dedicate a day each week or month to create and schedule your posts. This not only saves time but also ensures that your content remains consistent and aligned with your brand’s message.

Tools like Later, Planoly, or Hootsuite can help you schedule posts across multiple platforms, so you don’t have to worry about it daily.

Remember, social media is not just about posting; it’s about engaging. Respond to comments, interact with other accounts, and stay active within your online community. This will help you build stronger relationships with potential clients and position your brand as a leader in floral and event design.

I hope this gives you a clear path forward. Keep experimenting, keep refining your strategy, and most importantly, keep sharing your passion for design with the world. Your audience is waiting to see the magic you create!

Thanks for tuning in today! If you found this episode helpful, don’t forget to share it with a friend or fellow designer. Until next time, keep celebrating life, luxury, and love.

MY SERVICES

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Are you a Wedding Professional?

My book, Redefining Your Wedding Business can help you learn how to redefine your own business, and possibly even your own market.

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Thinking of Starting Your Own Wedding Planning Business?

The Business Blueprint for Wedding Planners is a four-hour “crash course” that I designed to help you start your very own Wedding Planning Business. It is also used by many Wedding Planners as a “check-up” to ensure that their businesses have maximized their potential and become profitable as quickly as possible.

https://shop.andreaeppolito.com/bbwp

Do you have a Wedding Planning Business already and feel “stuck”?

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YOUTUBE VIDEOS

*Grow Your Wedding Planning Business*

https://www.youtube.com/watch?v=s_66F9DDLtg

*Three Tips to Starting Your Own Wedding Planning Business*

https://www.youtube.com/watch?v=1EaFGc-dOxs

*Wedding Planner Masterclass Review*

https://www.youtube.com/watch?v=2WnUZVlcyNo

*How to Attract High-End Clients to Your Wedding Business*

https://www.youtube.com/watch?v=2WnUZVlcyNo

*How to Survive a Recession & Come Out Stronger*

https://www.youtube.com/watch?v=rrk1r9oxxrw

*Should You Expand Your Wedding Planning Business*

https://www.youtube.com/watch?v=LXAy6vzHkyk

*Top 10 Apps Your Wedding Business Needs*

https://www.youtube.com/watch?v=B0oQarH2BE0

RECOMMENDED TOOLS

Ontraport: https://ontraport.com/?orid=833939

Kajabi: https://app.kajabi.com/r/v22qtLrX/t/2mizwaxl

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