Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Steven Garcia on Anthropology in Business with Matt Artz
MP3•Pagina episodului
Manage episode 316185595 series 2859993
Content provided by Matt Artz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Artz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of the Anthropology in Business podcast, Steven Garcia speaks with Matt Artz about his career as a business anthropologist. The conversation covers Steven's work at the intersection of luxury brands, affluence, and culture for Team One, where he built a new anthropology practice. About Steven Garcia cement-27" class="textannotation disambiguated wl-person" itemid="https://data.wordlift.io/wl76625/entity/steven_garcia">Steven Garcia is a cultural id="urn:enhancement-3" class="textannotation disambiguated wl-thing" itemid="https://data.wordlift.io/wl76625/entity/anthropologist">anthropologist who studies the intersection of luxury brands, affluence, and culture. His professional experience includes over a decade as a brand strategist at several advertising agencies, including Crispin Porter + Bogusky, David&Goliath, Venables Bell & Partners, and RPA. He has worked on a variety of brands, including PayPal, Braintree, Charles Schwab, La-Z-Boy, Kia Motors, Honda, Acura, Audi, and now, Lexus. In 2016, he joined Team One, where he built a new ft.io/wl76625/entity/anthropology">anthropology practice, and conducts ethnography, cultural analysis, and semiotics to dig into the cultural drivers and context that influence people and their behavior. With a passion for design, art, brands, and technology, he often draws inspiration from these sources for his work. His competencies include cultural anthropology, semiotics, consumer insights, creative briefs, brand strategy and positioning, personas, customer journeys, usability and user experience (UX) testing, ethnography, interviewing/moderating, focus groups, secondary data analysis, survey design, and trend watching. Recommended Links
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56 episoade
MP3•Pagina episodului
Manage episode 316185595 series 2859993
Content provided by Matt Artz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Artz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of the Anthropology in Business podcast, Steven Garcia speaks with Matt Artz about his career as a business anthropologist. The conversation covers Steven's work at the intersection of luxury brands, affluence, and culture for Team One, where he built a new anthropology practice. About Steven Garcia cement-27" class="textannotation disambiguated wl-person" itemid="https://data.wordlift.io/wl76625/entity/steven_garcia">Steven Garcia is a cultural id="urn:enhancement-3" class="textannotation disambiguated wl-thing" itemid="https://data.wordlift.io/wl76625/entity/anthropologist">anthropologist who studies the intersection of luxury brands, affluence, and culture. His professional experience includes over a decade as a brand strategist at several advertising agencies, including Crispin Porter + Bogusky, David&Goliath, Venables Bell & Partners, and RPA. He has worked on a variety of brands, including PayPal, Braintree, Charles Schwab, La-Z-Boy, Kia Motors, Honda, Acura, Audi, and now, Lexus. In 2016, he joined Team One, where he built a new ft.io/wl76625/entity/anthropology">anthropology practice, and conducts ethnography, cultural analysis, and semiotics to dig into the cultural drivers and context that influence people and their behavior. With a passion for design, art, brands, and technology, he often draws inspiration from these sources for his work. His competencies include cultural anthropology, semiotics, consumer insights, creative briefs, brand strategy and positioning, personas, customer journeys, usability and user experience (UX) testing, ethnography, interviewing/moderating, focus groups, secondary data analysis, survey design, and trend watching. Recommended Links
…
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56 episoade
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