Treceți offline cu aplicația Player FM !
An Ex-Googler’s Guide to Google UAC for iOS
Manage episode 432591226 series 40580
In this interview, we get into the intricacies of Google UAC strategies for iOS apps post Apple's introduction of App Tracking Transparency (ATT).
We are joined by ex-googler and founder of CandidConsulting LLC, Ashley Black. Ashley will describe, in detail, Google’s initial response to ATT and talk about modeled conversions.
We will also uncover the challenges and limitations Google faces with iOS ad inventory, particularly the inability to prompt for ATT in browsers and the significant enhancements brought, including web-to-app tracking.
You will discover:
- Effective tips on iOS campaigns with Google UAC
- The impact of the YouTube app implementing ATT
- Tackle tracking limitations on iOS
Learn More:
https://www.linkedin.com/in/ashleym-black/
https://www.candidconsultinggroup.com
App Audits:
https://apps.apple.com/us/app/talk-or-not-mystery-fun-chat/id925631318
https://play.google.com/store/apps/details?id=com.MohdNazir.WordGather&pcampaignid=web_share
You can also watch the video: https://youtube.com/live/0p7h1JIR4yw
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
862 episoade
Manage episode 432591226 series 40580
In this interview, we get into the intricacies of Google UAC strategies for iOS apps post Apple's introduction of App Tracking Transparency (ATT).
We are joined by ex-googler and founder of CandidConsulting LLC, Ashley Black. Ashley will describe, in detail, Google’s initial response to ATT and talk about modeled conversions.
We will also uncover the challenges and limitations Google faces with iOS ad inventory, particularly the inability to prompt for ATT in browsers and the significant enhancements brought, including web-to-app tracking.
You will discover:
- Effective tips on iOS campaigns with Google UAC
- The impact of the YouTube app implementing ATT
- Tackle tracking limitations on iOS
Learn More:
https://www.linkedin.com/in/ashleym-black/
https://www.candidconsultinggroup.com
App Audits:
https://apps.apple.com/us/app/talk-or-not-mystery-fun-chat/id925631318
https://play.google.com/store/apps/details?id=com.MohdNazir.WordGather&pcampaignid=web_share
You can also watch the video: https://youtube.com/live/0p7h1JIR4yw
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
862 episoade
Toate episoadele
×Bun venit la Player FM!
Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.