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ARD MEDIA Interview mit Jan Lohrengel & Oscar Meixner

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Manage episode 280229813 series 1534788
Content provided by ARD MEDIA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ARD MEDIA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Sie zählen zu den erfahrensten Kreativen der Audio-Branche. Seit sechs Jahren führen sie Hastings Audio Network und produzieren mit 13 Tonstudios an fünf europäischen Standorten rund 10.000 Spots pro Jahr. Dabei stellen sie einen Trend fest: Neben dem raschen Abverkauf rückt die langfristigte Imagebildung zunehmend in den Fokus der Unternehmen: Warum Audio in der Markenführung immer wichtiger wird, erläutern die beiden im Gespräch mit Björn Böer, Chefredakteur Wirtschaftsmedien der dfv Mediengruppe.
  continue reading

21 episoade

Artwork
iconDistribuie
 
Manage episode 280229813 series 1534788
Content provided by ARD MEDIA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ARD MEDIA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Sie zählen zu den erfahrensten Kreativen der Audio-Branche. Seit sechs Jahren führen sie Hastings Audio Network und produzieren mit 13 Tonstudios an fünf europäischen Standorten rund 10.000 Spots pro Jahr. Dabei stellen sie einen Trend fest: Neben dem raschen Abverkauf rückt die langfristigte Imagebildung zunehmend in den Fokus der Unternehmen: Warum Audio in der Markenführung immer wichtiger wird, erläutern die beiden im Gespräch mit Björn Böer, Chefredakteur Wirtschaftsmedien der dfv Mediengruppe.
  continue reading

21 episoade

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