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Marketing Agency Director, Lauren Webb joins us to talk about our agency team and holiday marketing!
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We have a guest this week with us Around the Workstand. Lauren Webb, our Marketing Agency Director, is here to talk about her history working with bike shops, her team of 16 folks and the work they do with more than 400 Workstand merchants, and how local businesses can get ready for the holiday shopping season and thrive amongst all the choices choppers have at their disposal.
Lauren advises listeners to start planning their direct mailers and creating a gift guide on their websites. We offer affordable options and have a creative team that can design custom content. We stress the importance of planning ahead to avoid last-minute stress. We introduce our homepage takeover package that promotes holiday content and can be used for as long as you want. We explain how it works well with our free or premium options and has a history of success.
Holiday Homepage Takeover
Premium Gift Guide
Holiday Sale
Lauren explained how we encourage retailers to consider Cyber Week promotions and in-store promotions for last-minute gifts rather than focusing on a single Cyber Day. We also encourage driving traffic to websites through social media, video content, emails, and Google ads. We mention the importance of properly setting up Google My Business and assure listeners that our team is here to help with these tasks.
Lauren and the entire Marketing Agency team here at Workstand are ready to help in the holiday season and beyond. You can reach out to Lauren with questions at lauren.w@workstand.com to learn more about our marketing work with local bicycle retailers and you can learn more about our agency subscriptions and other services offered by her team.
We'll see you Around the Workstand!
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
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Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Capitole
1. Introducing Lauren Webb, Marketing Agency Director (00:00:00)
2. The services offered by the agency team for bike shops (00:02:55)
3. Importance of Early Preparation for the Holiday Season (00:07:45)
4. Custom Websites: Reflecting Your Business (00:13:24)
5. From now until the big holiday, what to do first! (00:14:34)
6. How the agency team keep retailers on track with marketing (00:16:34)
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