SmartEtailing 10-Minute Tuesday 8/8/2023: Steps to marketing your business, NBDA webinar takeaways, and using multiple payment methods at checkout

Around the Workstand

Happy Tuesday!

• Look out for our email about some exciting news coming soon!
• We talk a lot about marketing, good content, etc but there are suggested steps that make a difference so let’s look at those so we don’t inadvertently encourage you to get ahead of yourself.
  • Commerce-enabled website in place and dialed
  • Website actively managed - updated regularly, information helpful to your customers
    • This is when the content we so often speak of first comes in
  • Help your customers shop the way they want for the products they care about
  • Stay top of mind for your customers - automated email campaigns based on purchases
  • Market to your existing customers - promotional email marketing campaigns
  • Take advantage of free shopping functionality from Google
  • Allocate monthly budget for paid ads
• NBDA webinar encouraging retailers to use ecommerce and technology - Specialty Bicycle Retail Study Webinar
  • Statement from a presenter, "See your website as another salesperson, makes the cost seem much more affordable. Part of your sales force. Website needs to be as current and up-to-date as your salespeople. What do you need to move? What's new? What is most profitable?"
• Tech Tip: Payment Methods - more is better for consumers
  • WePay, PayPal, and Klarna work well together

Be sure to email your questions to [e-mail]. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email [e-mail] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [e-mail].
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Capitole

1. Excitingly Vague Announcement (00:00:00)

2. Importance of a Commerce-Enabled Website for Retail Businesses (00:01:02)

3. See Your Website as Another Salesperson and Knowledge Source (00:09:37)

4. Tech Tip: Multiple Payment Methods: WePay, PayPal, Klarna (00:12:17)

5. Suzie asks Mark what he most looks forward to for an upcoming trip back home (00:14:31)