🇬🇧187: April Dunford: How to Nail Product Positioning

ARRtist on AIR - Meaningful conversations with SaaS leaders

Content provided by Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

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With April Dunford - Founder of Ambient Strategy and Author of the bestseller: “Obviously Awesome” and “Sales Pitch”

Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford is one of the leading experts in brand positioning worldwide. With Julius Göllner she speaks about breaking through the noise of a crowded market and positioning your SaaS product in the right and successful way. Tune in to learn more about:

What is Positioning and how do we actually do it?
Signs and Indicators you have bad positioning
The 5 most important Components of Positioning
- Competitive Alternatives
- Differentiated "Features" or "Capabilities"
- Value for customers
- Target Customer Segmentation
- Market Category
How to setup a best practice process to define your own positioning and get the right answers for the 5 components
The McDonalds Milkshake Paradoxon - What`s behind?
How to challenge your positioning by constant talks with existing customers
The importance of understanding your real value pools for customers
Many best practices and war stories from Aprils more than 200 positioning projects

Our Guest: April Dunford https://www.linkedin.com/in/aprildunford/

Our Host: Julius Göllner https://www.linkedin.com/in/julius-goellner/

Unser Werbepartner: Flex Capital

Related AoA Shows: 🇬🇧172: The power of brand positioning

Restaurant Tipp: Alo Restaurant in Toronto https://alorestaurant.com/

Recommendations: Podcast: Positioning (with April Dunford) https://www.positioning.show/

Newsletter: https://www.aprildunford.com/newsletter

192 episoade

#Handel #Entrepreneur #Business #Jannis Bandorski #Julius Göllner #Matthias Ernst (Gründer B2B SaaS Netzwerk ARRtist #SaaS #Software #ITfounder #Investoren #Venture Capital #Software-as-a-service #Bootstrapping #Tech Sales #German #Dach