Storytelling and art: Why your art needs to build a strong narrative |Kristin Hjellegjerde|

Arts To Hearts Podcast

This week on the Arts to Hearts Podcast, our host Charuka Arora sits down with Kristin Hjellegjerde who is a gallerist and a curator based in London. Kristin is also the curator for our upcoming book “100 Emerging Artists: 2024 Women’s Edition”. In this episode, Kristin talks about her curation process and the struggles she had to face in the gallery business without an art background.

Selling art is not easy, but over the years, Kristin has become quite good at it. She always thought she would become a writer, but she jokes that she lacks the self-discipline for that. However, everything turned out perfectly for her as she was able to find her calling and choose a career she felt passionately about!

From the outside, people simply see Kristin’s success, but a lot of hard work and sweat went into it. From creating relationships with the right people to building trust with the collectors, Kristin has done everything she can to make sure that she has a sustainable business that continuously grows despite any external variables. Right now, she’s running galleries in London, the U.S., and Berlin, and none of it came easy. As someone who started out without any funding or wealth, she had to learn some hard lessons at the beginning of her career. But it was her self-determination and constant struggle that enabled her to pull through everything that came her way.

Talking about her curation process, Kristin likes to follow her instincts and wants to be surprised by something she has not seen before. Being the curator for our “100 Emerging Artists: 2024 Women’s Edition”, she is looking for anything with a good narrative, whether it is photography, painting, or sculpture. Your art can be in any form, and the one way it will grab Kristin’s attention is by telling a good story! So tune in to this week’s full episode and listen to Kristin talk in detail about her journey as a gallerist and a curator!

Arts to Hearts Project is thrilled to announce the launch of our new call for art for a virtual exhibition, accompanied by the creation of an exquisite artist’s book. The virtual exhibition promises to be a captivating showcase of visual experiences, while the artist’s book will serve as a timeless collection of these vibrant creations. You can submit your artworks here.

We are also calling all emerging female artists for our “100 Emerging Artists: 2024 Women’s Edition”. This edition marks the inaugural launch of our landmark publication designed to spotlight and celebrate emerging women artists from around the globe. Apply here.

Order Arts To Hearts Magazine #5 here: https://shop.artstoheartsproject.com/products/arts-to-hearts-magazine-issue-5-celebrating-our-first-anniversary

Order our "100 Emerging Artworks : 2023 Women's Edition" here.

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