))
AI Updates to Discoverability - Episode 72
Manage episode 423191941 series 3560056
Content provided by Brian Jones and Patience Jones, Brian Jones, and Patience Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Jones and Patience Jones, Brian Jones, and Patience Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
One of the most important things your firm can be is discoverable: by prospects, employee candidates, search engines, and now, AI. With recent updates from Google, Apple, and others in the digital space, how artificial intelligence sees and understands who you are and what you do is becoming increasingly more important. In this episode, we discuss what the new “fourth audience” of AI means for how discoverable your firm is – and how to turn this new development into an opportunity.
Highlights:
- How recent integrations of AI are simply extensions of the organic search engine model
- The mistake of outsourcing your firm identify to AI
- Even when companies like Google do short-term walkbacks of AI, the approach is not going away
- Ways firms can be successful in this new model
Episode Resources
Connect with Brian Jones and Patience Jones
89 episoade
Distribuie
