The daily drama of money and work from the BBC.
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KILLA CASE STUDY: RED BULL & the secrets to their domination - Ep 57
Manage episode 215766161 series 1534789
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Today, we look at the famous Red Bull and dissect why they are doing so well. Red Bull absolutely dominate the energy drink market and they do it with extremely clever marketing and branding. We look at the 4 elements of their marketing strategy including: 1) Clear brand values 2)Event marketing / PR stunts 3) Content marketing machine 4) Customer obsessed Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au
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Manage episode 215766161 series 1534789
Content provided by AskAlyka. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AskAlyka or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Today, we look at the famous Red Bull and dissect why they are doing so well. Red Bull absolutely dominate the energy drink market and they do it with extremely clever marketing and branding. We look at the 4 elements of their marketing strategy including: 1) Clear brand values 2)Event marketing / PR stunts 3) Content marketing machine 4) Customer obsessed Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au
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Similar cu AskAlyka
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
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continue reading
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continue reading
The latest business and finance news from around the world, on the BBC.
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continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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