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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Aniversário do Liminha, bola do Oscar, Charlie Brown na Flauta, Nick Diaz
Manage episode 245082218 series 2562257
Content provided by AGÊNCIA DE PODCAST. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AGÊNCIA DE PODCAST or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Aniversário do Liminha, bola do Oscar, Charlie Brown na Flauta, Nick Diaz
…
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57 episoade
Manage episode 245082218 series 2562257
Content provided by AGÊNCIA DE PODCAST. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AGÊNCIA DE PODCAST or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Aniversário do Liminha, bola do Oscar, Charlie Brown na Flauta, Nick Diaz
…
continue reading
57 episoade
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×Palestrinha do café e revisão do que esta acontecendo no bbb (continuamos se assistir).
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1 Tiktok, siglas e Liminha sem trabalho 42:23
42:23
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Os maiores especialistas de BBB (que não assistem) se reunem pra falar da casa mais vigiada do Brasil, de tik tok e discutem a trilha de 1917.
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1 EPISÓDIO PERDIDO 2: frutas e a palestrinha do café 45:30
45:30
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1 EPISÓDIO PERDIDO 1: Gravando na academia, bohemian rhapsody e a gatorra 40:02
40:02
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1 Voltamos mais maduros e conscientes 37:52
37:52
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Uma conversa de dois homens adultos e descontraídos pra celebrar essa amizade madura e frutífera.
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1 Pathy dos Reis, Beto Carreiro, Jantar Especial e as características da atração 1:11:19
1:11:19
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Dessa vez tivemos a participação da líder do sindicato das dançarinas de Pole Dance do Beto Carreiro: Pathy dos Reis
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1 A volta do Liminha, Perguntas, Beterraba, Homens Bonitos, Didi e Rock in Rio 51:31
51:31
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Liminha is BACK! 50 minutos da gente falando sobre beterraba, filmes, HOMENS BONITOS (de novo) e respondendo um total de 03 (três) perguntas.
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1 Juzão, Trabalho, Podcast do Autoconhecimento, Hacker de V3 58:33
58:33
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Nickel e Juzão conversam sobre seus primeiros trabalhos, como conseguir uma vaga de estágio, expertises e slots de organização (que no caso desse podcast são dois slots de meia hora.
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1 Lucas Silveira, Música, 10 Mil Horas, Invenções e Matéria Escura 48:27
48:27
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Nesse ep, Nickel conversa com Lucas Silveira, uma estrela brasileira do tênis (se tivesse 10 mil horas), eles pretendem desmascarar a Família Lima trazendo à tona temas como música, cortadores de unha e jogos, tudo embasado na teoria da matéria escura.
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1 Rakin, LOL, Looping da Internet, Bungee Jump e Filmes 1:14:01
1:14:01
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1 Sandy, Dia de Princeso no UFC, Cristalfobia e Biotônico Fontoura 59:39
59:39
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O episódio com a Sandy.
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1 Soluções Política (Palestra), O Círculo, Hambúrguer, Café, Fazendo trilhas 59:25
59:25
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Soluções Política (Palestra), O Círculo, Hambúrguer, Café, Fazendo trilhas
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1 Psiquiatra, discos novos, Tamanho Família e o vídeo da Paula Fernandes 1:05:15
1:05:15
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Depois de um abandono justificado, porém cruel, estamos de volta. E dessa vez pra contar o que a gente estava fazendo esse tempo todo, como estão as gravações dos nossos discos, o Tamanho Família e o melhor vídeo de todos os tempos.
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1 Logan, água no avião, meu pai te ama, argentino 1:03:08
1:03:08
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A gente colocou um título cheio de coisas, mas foi mais um podcast com uns 30 minutos falando sobre homens que a gente acha lindo.
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1 Carnaval, La La Looser e Santíssima trindade 1:03:30
1:03:30
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Voltamos a falar de MMA, gastamos uns 20% do podcast falando de La La Land, teve religião, morte, oscar, carnaval! =)
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