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Branding with Kat Calaway
Manage episode 335051290 series 3373728
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If you are wondering where to begin branding yourself as an author, or what you should focus on first, this episode is for you! So many marketing experts have experience branding products and companies, but their information doesn’t always apply to the authorpreneur. Kathryn called in her trusted branding photographer, who also happens to be a writer. In this debut episode, Kathryn and Kat discuss all things branding for authors.
Topics Discussed in the Episode
See above tab "Chapters" for topics and timestamps.
Big Takeaway:
“I would say show up online and show your face and then show us where it is that you write, show us where it is that you're doing the thing that you love to do… little points of connection, and then just show up and be yourself. They want to see you.” ~~ Kat Calaway
About Kat Calaway:
Kat is a storytelling photographer & educator south of Fort Worth, Texas. She helps sentimental moms feel beautiful, while capturing home + work life in heartfelt photos during a family or personal brand photo session. Her soulful black-and-white imagery paired with her Christian faith and a willingness to share everything she knows about motherhood, photography, and business, are what distinguish her as both artist & entrepreneur. She's currently curating a collection of poetic words + images for her first book, coming soon!
Learn more about Kat at https://KatCalaway.com, or connect with her on Instagram, Facebook, or LinkedIn.
Kat’s free resource: Branding guide https://katcalaway.com/branding
Episode transcript:
All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:
- Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com.
- Find all our social media links HERE.
- Subscribe to the Unleashing email newsletter HERE
- Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.
Capitole
1. Branding with Kat Calaway (00:00:00)
2. Storytelling (00:01:04)
3. Photography (00:02:19)
4. Misconceptions about branding (00:03:38)
5. Describe your brand (00:04:19)
6. Branding advice (00:09:36)
7. Why do I need a branding photographer (00:11:15)
8. What to look for in a branding photographer (00:14:04)
9. Tips for a great photoshoot (00:17:53)
10. When to update brand photos (00:19:34)
11. Licensing questions (00:21:30)
12. How to look more natural in photos (00:25:16)
13. Write hard and clear about what hurts (00:34:57)
14. About Kat’s current WIP (00:39:23)
15. Fast Fave Three (00:41:47)
52 episoade
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