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Ep 212 | A Framework for Building Relationships Through Marketing w/ Mike Grinberg

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Manage episode 355262238 series 2985796
Content provided by Pablo Gonzalez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Here at Be The Stage, we've been touting the concept of "building relationships at scale" for 3 years, but it's really hard to explain.
That's why when I saw Mike Grinberg of Proofpoint Marketing show a mental model of exactly how they do it, I knew we had to bring him on the show to talk about it.
Join us as Mike talks us through:
- why B2B is better off building affinity through people, instead of product
- what the relationship pyramid looks like and how it's foundational to scaling relationships
- how the real customer journey happens inside today's buyer
- and much more!
Mike is a brilliant marketer, seasoned entrepreneur, and great guy that I'm really leaning on for guidance these days. Don't miss your chance to pick his brain!
Connect with Mike:
On her LinkedIn: https://www.linkedin.com/in/mikegrinberg/
Connect with ME!
Online at:
LinkedIn or Instagram.
Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE. Register now with the code "first5" to avail of the promo.
Support the show

  continue reading

249 episoade

Artwork
iconDistribuie
 
Manage episode 355262238 series 2985796
Content provided by Pablo Gonzalez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Here at Be The Stage, we've been touting the concept of "building relationships at scale" for 3 years, but it's really hard to explain.
That's why when I saw Mike Grinberg of Proofpoint Marketing show a mental model of exactly how they do it, I knew we had to bring him on the show to talk about it.
Join us as Mike talks us through:
- why B2B is better off building affinity through people, instead of product
- what the relationship pyramid looks like and how it's foundational to scaling relationships
- how the real customer journey happens inside today's buyer
- and much more!
Mike is a brilliant marketer, seasoned entrepreneur, and great guy that I'm really leaning on for guidance these days. Don't miss your chance to pick his brain!
Connect with Mike:
On her LinkedIn: https://www.linkedin.com/in/mikegrinberg/
Connect with ME!
Online at:
LinkedIn or Instagram.
Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE. Register now with the code "first5" to avail of the promo.
Support the show

  continue reading

249 episoade

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