))
587 Julian Lumpkin - Leveraging Customer Success for New Business Opportunities
Manage episode 405202271 series 3556418
Content provided by Jim Rembach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Rembach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities. Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials.
Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories. The discussion highlights the ineffective use of testimonials without a proper strategy and the value they bring when integrated authentically into sales conversations. It emphasizes the significance of customer proof in building trust in the B2B market and the need to share real stories from the customer\'s perspective.
The episode offers valuable insights into harnessing the power of customer success for business growth.
115 episoade
Distribuie
