The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Marketing Fails: McDonald’s Olympic Blunder & Sony's PSP Misstep
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Manage episode 437860591 series 1185015
Content provided by Sweet Fish. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sweet Fish or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
What do you get when a fast-food giant runs out of food during the Olympics and a tech titan tries to outsmart Nintendo with a grassroots campaign? Two colossal marketing failures that left customers frustrated and brands scrambling.
In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s dominance.
For more Marketing Fails check out B2B Growth on YouTube:
https://www.youtube.com/@b2bgrowth
…
continue reading
In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s dominance.
For more Marketing Fails check out B2B Growth on YouTube:
https://www.youtube.com/@b2bgrowth
1279 episoade
MP3•Pagina episodului
Manage episode 437860591 series 1185015
Content provided by Sweet Fish. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sweet Fish or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
What do you get when a fast-food giant runs out of food during the Olympics and a tech titan tries to outsmart Nintendo with a grassroots campaign? Two colossal marketing failures that left customers frustrated and brands scrambling.
In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s dominance.
For more Marketing Fails check out B2B Growth on YouTube:
https://www.youtube.com/@b2bgrowth
…
continue reading
In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s dominance.
For more Marketing Fails check out B2B Growth on YouTube:
https://www.youtube.com/@b2bgrowth
1279 episoade
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