#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick

B2B Marketing with Dave Gerhardt

Content provided by Exit Five and Dave Gerhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exit Five and Dave Gerhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

5M ago 44:23

MP3•Pagina episodului

Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.

Kait, Brad, and Dave cover:

Turning LinkedIn into a lead generation machine and building a strong founder brand.
The nitty-gritty of creating authentic, engaging content that resonates with your audience.
Crafting a content flywheel that keeps your audience hooked and continuously brings in new leads.

Timestamps

(00:00) - - Intro
(05:57) - - Why LinkedIn is a Goldmine for B2B
(10:35) - - Getting Familiar with Your Audience
(12:50) - - Challenges of Getting Started
(14:41) - - Most Common Mistakes Made with LinkedIn
(20:13) - - Founder's Content Creation: Behind the Scenes
(24:46) - - Content Scheduling on LinkedIn
(28:11) - - How Founders Should Manage LinkedIn Engagement
(31:55) - - Metrics Behind the Founder Brand on LinkedIn
(34:25) - - Inside Look at the Real Business Impacts
(38:11) - - Why You Should Overcome Your Reluctance to LinkedIn
(41:22) - - Maximize Content Impact with an Evergreen Strategy

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

206 episoade

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies