How B2B Firms Can Improve Customer Retention with Loyalty Program

B2B Nation

Content provided by B2B Nation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by B2B Nation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

2+ y ago 23:15

MP3•Pagina episodului

In this episode of B2B Nation, we talk to Valerie Smyk, chief revenue officer of Kangaroo Rewards, about how businesses of all sizes and industries can use loyalty and rewards to grow their business.

We’ll be discussing how loyalty programs can help your business improve brand affinity, increase average deal size, incentivize customer referrals, and more.

Episode Guide

2:00: How difficult is it to start and maintain a loyalty program?
6:28: What don’t most people know about loyalty programs?
10:50: The messages that resonate with companies exploring loyalty programs.
13:07: “You can reward spending behaviors and also behaviors that are intrinsic to your brand values.”
14:20: Using loyalty programs to increase customer referrals.
15:46: “Advertising will help you bring in a customer, and a loyalty program will help you keep them.”
16:43: Loyalty programs for any industry.
19:06: “Everything that is loyalty and rewards comes back to psychology.”
21:50: What is Valerie’s favorite tool?

197 episoade

#Business #B2B Nation #Marketing