Artwork

Content provided by Baldwin Berges. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baldwin Berges or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Player FM - Aplicație Podcast
Treceți offline cu aplicația Player FM !

Authenticity

5:40
 
Distribuie
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 01, 2022 16:41 (2+ y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 156329750 series 1185030
Content provided by Baldwin Berges. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baldwin Berges or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Ever since we started mass advertising we always aimed at putting as much makeup on our products and services as they can hold. You know, the burgers they stuff into the foam boxes at McDonals or Burger King simply don't look the same the ones on their marketing materials. Walk past a bank branch and the stock photo depictions of smiley, happy people look nothing like their real customers. I know I am generalising here but the point is that we have been trained to expect this kind of marketing. In a way, it helps because our brain knows it is being marketed to. And even though deep down inside, we know that it is all a fantasy. I'm not saying that it doesn't work because we all know it is effective. But every now and then we get confronted with something so genuine and authentic it can break the rules and earn our trust on the spot. In this short podcast I go on a short rant about why keeping it real is often the best option to follow.
  continue reading

6 episoade

Artwork
iconDistribuie
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 01, 2022 16:41 (2+ y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 156329750 series 1185030
Content provided by Baldwin Berges. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baldwin Berges or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Ever since we started mass advertising we always aimed at putting as much makeup on our products and services as they can hold. You know, the burgers they stuff into the foam boxes at McDonals or Burger King simply don't look the same the ones on their marketing materials. Walk past a bank branch and the stock photo depictions of smiley, happy people look nothing like their real customers. I know I am generalising here but the point is that we have been trained to expect this kind of marketing. In a way, it helps because our brain knows it is being marketed to. And even though deep down inside, we know that it is all a fantasy. I'm not saying that it doesn't work because we all know it is effective. But every now and then we get confronted with something so genuine and authentic it can break the rules and earn our trust on the spot. In this short podcast I go on a short rant about why keeping it real is often the best option to follow.
  continue reading

6 episoade

Toate episoadele

×
 
Loading …

Bun venit la Player FM!

Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.

 

Ghid rapid de referință

Listen to this show while you explore
Play