Discovering the Power of "Yes, And": Tracy Shea Porter on Leadership, Empathy, and Improv in Marketing and Sales

Because Business is Personal

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Unlock the transformative power of improvisation in business and leadership with Tracy Shea Porter, CEO and co-founder of Yes Unlimited. Ever wondered how the principles of "Yes, And" could revolutionize your team dynamics and communication skills? Join us for an engaging conversation where Tracy shares her journey from an English major at the University of Toronto to a leader in applied improvisation. Expect to laugh as we reminisce about our English class escapades, setting the stage for a deeper dive into how improv can reshape everyday interactions.
We'll illustrate the profound impact of choosing "yes, and" over "no" or "yes, but" through personal anecdotes from our theater sports days and the Canadian Space Opera Company. Experience firsthand how these choices can either stifle or spark creativity and collaboration. We'll also reveal practical exercises you can implement immediately to enhance active listening, teamwork, and innovative thinking in your organization.
Marketing and sales professionals, this one's for you too! Discover how empathy and improv intersect to create more authentic and effective marketing strategies. Learn to move beyond traditional cold calls and foster genuine connections with clients. Real-life stories and exercises will showcase the transformative power of empathy in leadership and negotiation, emphasizing the importance of authentic communication in today’s AI-influenced world. Don’t miss out on these valuable insights that could elevate your business and personal interactions to new heights.

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

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Capitole

1. Empathy in Marketing and Improvisation (00:00:00)

2. "Yes, And" in Improv Power (00:11:20)

3. Building Empathy in Sales and Marketing (00:21:27)

4. Connecting Empathy and Improv in Sales (00:29:47)

5. Effective Communication in Leadership and Negotiation (00:33:29)

6. Personal Connection in Marketing Strategy (00:48:12)