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022 Marketing vs PR: The black, the white … and the grey
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DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR?
As we've discussed in previous episodes, PR is largely misunderstood in the business world.
But so too is marketing, which is often equated simply to running ads or any activity that promotes a brand.
There are quite a few differences between PR and marketing, with no shortage of crossover between the two. Understanding these differences will give you - the business owner or ambitious solopreneur - an edge over those who are perennially confused and thus get caught in the trap of just 'doing stuff' without understanding why.
If, as an entrepreneur, you can get clarity and focus on the things you should be doing rather than trying to do everything in a mishmash way - you’re going to be way ahead of your competition (not to mention more confident in moving forward!).
When it comes to building marketplace visibility and reputation, the winners are those who see the bigger picture, understand the changing landscape, and take action accordingly.
Conclusion:
This episode underscores the necessity of aligning PR and marketing strategies to leverage their unique strengths. By understanding and implementing a cohesive approach, businesses can effectively engage their audiences and achieve greater commercial success in the digital age.
*** THIS EPISODE IS BROUGHT TO YOU BY:
Pocket PR Essentials (Vol. 1), my audio-only micro-coaching series for ambitious business owners and entrepreneurial professionals:
- Training and inspiration in your pocket - listen on-the-go via your podcast app
- Bite-sized tips, ideas and insights on how to get focused and creative in your PR, content and digital communications efforts
- x36 micro-episodes, 6-12 mins in length, dropping three times per week for three months (episodes released every 2-3 days)
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Onwards!
Trevor
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I help business owners become clear and confident in how they leverage PR, content and digital communications to build their brand and grow revenue. Contact me through my website, let's have a chat, no obligation whatsoever!
Let's connect on the socials - Twitter / @trevoryoung and LinkedIn /trevoryoung
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