Treceți offline cu aplicația Player FM !
Email Deliverability with Lauren Meyer
Manage episode 345498442 series 2816925
Can we, mere mortals of email marketing, influence email deliverability? In this episode, we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.
Visit our website for the detailed episode recap with key learnings.
- SocketLabs – Lauren’s place of work
- Patrick McKenzie’s Twitter thread about self-hosting emails
- Google Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools
- SPK, DKIM, DMARC – email authentication protocols
- Spamhaus, SpamCop – spam blocklist providers
- Follow SocketLabs on Twitter
- Follow Lauren on Twitter and LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
82 episoade
Manage episode 345498442 series 2816925
Can we, mere mortals of email marketing, influence email deliverability? In this episode, we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.
Visit our website for the detailed episode recap with key learnings.
- SocketLabs – Lauren’s place of work
- Patrick McKenzie’s Twitter thread about self-hosting emails
- Google Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools
- SPK, DKIM, DMARC – email authentication protocols
- Spamhaus, SpamCop – spam blocklist providers
- Follow SocketLabs on Twitter
- Follow Lauren on Twitter and LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
82 episoade
Todos los episodios
×Bun venit la Player FM!
Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.