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THIS is Strategy | Seth Godin
Manage episode 460757289 series 3556423
Welcome to another episode of The Billion Dollar Brand podcast I’m Bryan Elliott and this is a show where Bill Harper & I unpack the stories, strategies--and sometimes spectacular failures that shape the brands we love.
Jaguar, Chitople, Tropicana Orange Juice: you win a prize for 2024—but it’s not a good one.
I’m excited for a brand new season of the show — we're diving deeper than ever into the minds of innovators who are redefining industries and challenging the status quo.
From billion-dollar disruptors to scrappy startups, Bill & I will unpack the exceptional and appallingly bad ads we see so you can take a page from their playbooks and don’t make the same mistakes.
Whether you're a marketer in charge of a brand or just curious about how great brands are built, this season will give you a front-row seat to the conversations that matter.
The next couple of episodes were recorded during our break. Bill was busy on a rebrand + a bunch of client projects and you should definitely take a look at the new BrandBossHQ website: just goto Brandbosshq.com.
I was knee—deep in video production for clients at my production company, TheGoodbrain.com and also recorded a bunch of new podcasts on my other show, Behind the Brand with Bryan Elliott.
One of the highlights was my interview with the godfather of modern marketing, Seth Godin. Seth brought so much value that I wanted to share it here with you.
Ready. Set. Godin!
19 episoade
Manage episode 460757289 series 3556423
Welcome to another episode of The Billion Dollar Brand podcast I’m Bryan Elliott and this is a show where Bill Harper & I unpack the stories, strategies--and sometimes spectacular failures that shape the brands we love.
Jaguar, Chitople, Tropicana Orange Juice: you win a prize for 2024—but it’s not a good one.
I’m excited for a brand new season of the show — we're diving deeper than ever into the minds of innovators who are redefining industries and challenging the status quo.
From billion-dollar disruptors to scrappy startups, Bill & I will unpack the exceptional and appallingly bad ads we see so you can take a page from their playbooks and don’t make the same mistakes.
Whether you're a marketer in charge of a brand or just curious about how great brands are built, this season will give you a front-row seat to the conversations that matter.
The next couple of episodes were recorded during our break. Bill was busy on a rebrand + a bunch of client projects and you should definitely take a look at the new BrandBossHQ website: just goto Brandbosshq.com.
I was knee—deep in video production for clients at my production company, TheGoodbrain.com and also recorded a bunch of new podcasts on my other show, Behind the Brand with Bryan Elliott.
One of the highlights was my interview with the godfather of modern marketing, Seth Godin. Seth brought so much value that I wanted to share it here with you.
Ready. Set. Godin!
19 episoade
Toate episoadele
×1 How to Dominate Social Media in 2025 52:05
1 THIS is Where Media is Heading 36:39
1 Pay Attention to Your Time and Your Time Pays You | David Greenspan 47:57
1 THIS is Strategy | Seth Godin 1:02:05
1 Here's the Biggest Mistakes Brands Make | Special guest Jason Bagley 1:16:25
1 If You're at the "Damn it" Stage We Need to Talk! 1:00:21
1 Why Everyone Can & Should Have a Sexy Brand 46:31
1 How to Survive the New Recession; Joe Gebbia's new company Samara; Will Nike's new killer ad save the brand? What Hawk Tuah girl should do next; is HYROX the next 3rd Place?; How Ilona Maher took… 56:38
1 Political Candidates are Personal Brands; 7-Eleven Stores in the U.S. are Changing stores to be more like Japan; On Running hires Zendaya; Zuckerberg is now a bro; Unbranding of Abercrombie & Fitch 57:24
1 Bandit Running brand "Unsponsored;" The Disney brand has issues; We can all be like Mohawk Chevrolet; Political candidates as brands; Visit Oslo campaign 53:08
1 Chipotle's PR debacle; My TV spot pitch is a Mad Men episode; Gamification biz idea for Waze; Advice to agencies and clients about risk; Poopourri / VIPoo and much more! 57:27
1 Liquid Death marketing is a Seinfeld episode; The Four Seasons Orlando; Zero Motorcycles; Tesla Cybertruck; Dame sex toys; Fall in love with failure 1:03:56
1 Kelly Slater's Freak of Nature; Apple iPad spot is a Mad Men episode; Celebrities are cancelled; Go Ruck; Coca-Cola spills and more 56:29
1 $150M Dude Wipes brand evaluation; Airbnb; Burger King; Heinz Out-of-Home scores big 1:11:56
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