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Chaucer Barnes of Translation + United Masters on Building Brands, Communities, and the Power of Cultural Capital

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Content provided by The Black Effect and iHeartPodcasts and The Black Effect. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Black Effect and iHeartPodcasts and The Black Effect or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Chaucer Barnes is Chief Marketing Officer of Translation + United Masters, the parent company of award-winning creative agency Translation, and artist services platform UnitedMasters. In creating a new normal for the way brands and creators alike mint and trade cultural capital, Chaucer applies tools and lessons from every chapter of his life – as a media planner, brand strategist, creative director, partnership architect, and independent musician.

In this episode, Chaucer speaks with AfroTech's Will Lucas about how advertising has embraced culture, the challenges marketers and advertisers face with trying to break through the noise, and strategic content creation.

Follow Will Lucas on Instagram at @willlucas

Learn more at AfroTech.com https://instagram.com/afro.tech

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

  continue reading

220 episoade

Artwork
iconDistribuie
 
Manage episode 431432807 series 3256126
Content provided by The Black Effect and iHeartPodcasts and The Black Effect. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Black Effect and iHeartPodcasts and The Black Effect or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Chaucer Barnes is Chief Marketing Officer of Translation + United Masters, the parent company of award-winning creative agency Translation, and artist services platform UnitedMasters. In creating a new normal for the way brands and creators alike mint and trade cultural capital, Chaucer applies tools and lessons from every chapter of his life – as a media planner, brand strategist, creative director, partnership architect, and independent musician.

In this episode, Chaucer speaks with AfroTech's Will Lucas about how advertising has embraced culture, the challenges marketers and advertisers face with trying to break through the noise, and strategic content creation.

Follow Will Lucas on Instagram at @willlucas

Learn more at AfroTech.com https://instagram.com/afro.tech

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

  continue reading

220 episoade

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