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#110 Vijeth Reddy / Kots - Understanding residential leasing space, Built to Rent (BTR) Model, and finding tenant-market fit.
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Kots is a pioneering residential leasing company operating in East Bangalore that is reimagining home as a service. Established in 2019 by entrepreneurs, Vijeth Reddy and Sangeetha Holiyachi, Kots aims to revolutionise the rental home industry in India. Its primary goal is to cater to the housing needs of the new generation of tenants, specifically targeting young Indians aged between 24 to 35 years. At the core of the brand’s mission is the commitment to deliver rental properties that perfectly align with the preferences and requirements of these young tenants. By ensuring an exceptional tenant-market fit, Kots aims to provide living spaces that are intelligently optimised and tailored to the modern lifestyle. This approach not only enhances the tenant's experience but also maximises yields for landlords.
Vijeth Reddy is the Co-Founder & CEO of Kots,a digital consumer brand reshaping the residential leasing space in East Bangalore. With a mission to solve urban housing for young India, Vijeth, along with his wife Sangeetha Holiyachi, established Kots in 2019 to revolutionise the rental home industry in India. Key responsibilities in the company include growth, brand building, partnerships, digital transformation, leadership coaching and defining the strategic course for the business. In a holistic sense, he builds the systems, drives the philosophy of Kots, develops the leadership and aligns all the initiatives to achieve the outcomes.
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