Ep. 70 Scale Your Marketing Through Thought Leadership With Finn Thormeier

Bonanza: Product Growth

Bonanza Growth is BACK with our first full length episode of 2024!
Join your host Behrad Mirafshar, founder and CEO of Bonanza Studios, as he dives deep into the minds of remarkable experts shaping the business landscape. In this special 70th episode, we bring back an audience favourite, Finn Thormeier, the dynamic force behind Project 33.

Finn is a 27-year-old entrepreneur hailing from Bremen, Germany, who dropped out of college, embarked on an unplanned journey to New York, and built his first company, Project 33. Now residing in Berlin, Finn shares insights into Founder-Led Marketing and the art of connecting with B2B software startups.
In this episode, Behrad and Finn explore the intricacies of resonating with your audience, focusing on the psychology of B2B purchasing. Discover why many startups, even those at the 10 million mark, struggle to communicate effectively on landing pages. Finn unveils the secrets to understanding your audience, defining your Ideal Customer Profile (ICP), and the importance of genuine, deep conversations with potential clients.
But that's not all – buckle up for a fascinating discussion on the challenges of marketing in the B2B realm, from stakeholder buy-ins to the complexity of conveying nuanced messages. Finn shares the significance of thought leadership, credibility, and building trust, emphasizing the role of high-quality, executive-led content in shaping a brand's narrative.
As we enter 2024, Finn dishes out actionable advice for founders looking to make waves in the industry. From practicing thought leadership on LinkedIn and leveraging targeted advertising to hosting live events turned podcasts, Finn lays out a blueprint for success. It's time to step up your game, embrace authenticity, and set the stage for explosive growth in the coming year.

Don't miss out on this power-packed episode that promises insights, revelations, and a roadmap to Bonanza Growth! Subscribe now and be part of the journey as industry titans share their wisdom on the Bonanza Growth podcast.
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Follow Finn Thormeier on LinkedIn here.