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Effective Communication: How to Simplify to Amplify Your Message - BM432

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Manage episode 430696774 series 3353542
Content provided by Susan Friedmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Friedmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Have you ever wondered why clear communication is essential for your book marketing success?

This week's guest expert is Ben Guttmann, a renowned marketing and communications guru and author of "Simply Put: Why Clear Messages Win and How to Design Them." With his deep experience, Ben helps you simplify your messaging so you can better connect with your audience.

Learn the core principles of successful book marketing, from simplicity to clear communication. Discover how fluency and empathetic communication can transform your book's reach.

Key Takeaways:

🔹 Power of Simplicity: Clear messages resonate and improve communication.
🔹 Beneficial Messaging: Focus on benefits to meet audience needs.
🔹 Empathetic Communication: Speak your audience's language emotionally and intellectually.
🔹 Removing Complexity: Minimize friction for better message fluency.
🔹 Practical Tools: Actionable tips to simplify and strengthen communication.

Tune in to master clear communication to level up your book marketing strategy. Learn from the best!

*************************************************************************
BLACK FRIDAY Kindle Cross-Promotion Campaign

Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024.

The campaign is focused on four days over the holiday weekend.
If you published a business book, this is a low-cost way to market your book and boost sales.

No email opt-in is required for readers to access the list of dozens of discounted business books.
The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo

************************************************************************

  continue reading

447 episoade

Artwork
iconDistribuie
 
Manage episode 430696774 series 3353542
Content provided by Susan Friedmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Friedmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Have you ever wondered why clear communication is essential for your book marketing success?

This week's guest expert is Ben Guttmann, a renowned marketing and communications guru and author of "Simply Put: Why Clear Messages Win and How to Design Them." With his deep experience, Ben helps you simplify your messaging so you can better connect with your audience.

Learn the core principles of successful book marketing, from simplicity to clear communication. Discover how fluency and empathetic communication can transform your book's reach.

Key Takeaways:

🔹 Power of Simplicity: Clear messages resonate and improve communication.
🔹 Beneficial Messaging: Focus on benefits to meet audience needs.
🔹 Empathetic Communication: Speak your audience's language emotionally and intellectually.
🔹 Removing Complexity: Minimize friction for better message fluency.
🔹 Practical Tools: Actionable tips to simplify and strengthen communication.

Tune in to master clear communication to level up your book marketing strategy. Learn from the best!

*************************************************************************
BLACK FRIDAY Kindle Cross-Promotion Campaign

Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024.

The campaign is focused on four days over the holiday weekend.
If you published a business book, this is a low-cost way to market your book and boost sales.

No email opt-in is required for readers to access the list of dozens of discounted business books.
The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo

************************************************************************

  continue reading

447 episoade

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