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Buyers v. Readers And Why They May Be Different People
Manage episode 419947035 series 2793511
Are you marketing to the wrong audience?
As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader may be obvious, they're not always the individuals buying or recommending (or gifting) your book.
Join us as we unravel the complexities of audience targeting, uncover common pitfalls and offer practical strategies to ensure you're reaching the right audience for your work. From identifying your true buyers to navigating less obvious markets, we provide actionable insights to help you refine your marketing approach and connect with those who matter most.
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast
262 episoade
Manage episode 419947035 series 2793511
Are you marketing to the wrong audience?
As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader may be obvious, they're not always the individuals buying or recommending (or gifting) your book.
Join us as we unravel the complexities of audience targeting, uncover common pitfalls and offer practical strategies to ensure you're reaching the right audience for your work. From identifying your true buyers to navigating less obvious markets, we provide actionable insights to help you refine your marketing approach and connect with those who matter most.
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast
262 episoade
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