#43: A Masterclass in Avoiding the Feast or Famine Cycle with Liz Heflin

Boss Responses

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In today's episode of the Boss Responses podcast, hosts Treasa Edmond and guest co-host Liz Heflin discuss strategies for avoiding the feast and famine cycle common in freelancing. They explore the importance of understanding one's work capacity, building sustainable business practices, leveraging community support, and consistently marketing for ongoing client work. Key insights they discuss include anchor clients, maintaining a buffer for unexpected opportunities, and prioritizing ideal clients.
About Our Guest
Liz Heflin has been a freelance writer and editor since 2006. She’s also the founder of MACE Writing, her content marketing consultancy. After fifteen years of seeing firsthand the benefits of freelance, she launched a second arm of her business. Designed to help her fellow freelance writers have more success, these services include group and private coaching, resource creation, and the Inkwell community. Liz is excited every day to do her job, and her mission is helping other freelancers capture that in their lives!
Links You Might Want
Check out Liz's Inkwell community

Connect with Liz on LinkedIn

Interested in Liz's "Find Your Floor" course? Learn more about it.

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Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
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Capitole

1. Managing Deadlines and Avoiding Famine (00:00:00)

2. Client Management and Business Sustainability (00:09:06)

3. Financial Preparedness and Business Resilience (00:18:03)