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#605 The Power of Adaptability: Thriving in a Changing Retail Landscape
Manage episode 412854071 series 2099681
Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strategic planning with SOPs, and effective email marketing for customer engagement.
Resources:
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April Rector: Instagram
The Light House Boutique: Website | Facebook | Instagram
-----
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
340 episoade
Manage episode 412854071 series 2099681
Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strategic planning with SOPs, and effective email marketing for customer engagement.
Resources:
------
April Rector: Instagram
The Light House Boutique: Website | Facebook | Instagram
-----
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
340 episoade
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