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#605 The Power of Adaptability: Thriving in a Changing Retail Landscape

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Manage episode 412854071 series 2099681
Content provided by Ashley Alderson and The Boutique Hub with Ashley Alderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ashley Alderson and The Boutique Hub with Ashley Alderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strategic planning with SOPs, and effective email marketing for customer engagement.

Resources:

Boutique Summit 2024

------

April Rector: Instagram

The Light House Boutique: Website | Facebook | Instagram

-----

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Small Business Marketing Handbook

Hubventory | Wholesale

  continue reading

340 episoade

Artwork
iconDistribuie
 
Manage episode 412854071 series 2099681
Content provided by Ashley Alderson and The Boutique Hub with Ashley Alderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ashley Alderson and The Boutique Hub with Ashley Alderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strategic planning with SOPs, and effective email marketing for customer engagement.

Resources:

Boutique Summit 2024

------

April Rector: Instagram

The Light House Boutique: Website | Facebook | Instagram

-----

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Small Business Marketing Handbook

Hubventory | Wholesale

  continue reading

340 episoade

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