Building Credibility to Facilitate Authentic Connections - George Sirignano

Branch Out - A Podcast from Connection Builders

Building a strong network of professional connections ultimately comes down to the time and energy you are willing to invest in those relationships. Today’s guest understands this and has managed to build credibility by consistently looking for new ways to add value. George Sirignano is the Managing Partner of Old City Investment Partners, a firm that identifies high-quality alternative investment sponsors for a growing investor base of families and institutions. George manages Old City’s investing and capital placement businesses, including those of its SEC-registered broker-dealer, and acts as the firm’s general counsel.

In this episode, he offers insight into Old City’s broker-dealer platform and what sets them apart from other firms. We discuss the importance of advocating on behalf of your clients, prioritizing authentic interactions without distraction, and being open to mentors who might not be the obvious choice, plus so much more! You could say that collaboration, credibility, and curiosity are the three C’s of George’s unique approach to facilitating engagement between broker-dealers and building a network of meaningful relationships.

Key Points From This Episode:

• An introduction to George and the services that Old City offers.
• Insight into the process of raising capital for funds and private companies.
• A look at the expertise and network value that Old City provides.
• Why George says he isn’t engaged in “pure play investment banking.”
• The role that collaboration plays in differentiating the Old City approach.
• How George facilitates engagement across the broker-dealer platform.
• The significance of acting as a trusted intermediary.
• Conflicts that can come up, and the credibility needed to resolve them.
• The huge impact that perception can have, regardless of the facts.
• Why confidence is key in any sales business.
• How Old City has evolved and why they set up the broker-dealer platform.
• What George enjoys about advocating on behalf of his clients.
• The importance of consistently working on your relationships.
• Benefits of helping investors in different areas of their careers and lives.
• George’s advice for building a network of meaningful relationships.
• What it means to be open to “conscious serendipity.”

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Old City Investment Partners
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