Building an unshiny brand w/ Jo Casey

Brand it! with Petchy

For this episode, I’m absolutely delighted to welcome Jo Casey to the show. Jo describes herself as an unshiny business coach, and she helps artisanal business owners (including coaches, makers, and healers) increase revenue without compromising their values or sacrificing their wellbeing. She’s the host of the Unshiny Podcast and creator of The Supernova Collective – a transformational 9 month coaching and mentoring program. In her own words: she’s the coach that you come to when you’ve grown tired of the bro marketers and their obsessions with how big their funnels are and how early they get up every morning.

Right up my alley, in other words!

So as you can imagine, I knew I wanted to invite Jo to a conversation about how to embrace an unshiny approach to building a brand. Let’s dive in!

Shownotes

Connect with Jo:

Website / Instagram