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Brand Storytelling for Professional Services
Manage episode 328515613 series 3270046
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Branding for professional services, like lawyers, takes a certain kind of strategy. Shannon Peel talked with Leonard Scheiner about how to tell a Lawyer's brand story and those of other professional service individuals like Realtors®, Accountants, and Dentists. They talked about telling a story throughout the marketing funnel to connect with audiences along their buying journey to increase the ROI of your marketing dollars. If you want to know about how to tell a personal and professional brand story, engage audiences along the marketing funnel, and create a complete strategy, this is the episode for you.
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