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10: What The Industry Should Learn from the 'Mitarry Best' AI Experiment
Manage episode 402183089 series 3525420
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Adam Stoker, the CEO of EKR, returns to the show to discuss what can be learned about AI and risk-taking in destination marketing from Visit Myrtle Beach's "Mitarry Best". Adam comments on how the relationship between agency and brand determines the level of success something creative like this can achieve.
Learn more about EKR here.
Learn more about EKR here.
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