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20: How Knowing The Brand Can Replace The Brief
Manage episode 435439426 series 3525420
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Corey Ostler, EKR’s Art Director, joins Camden on today’s episode of Brands & Campaigns to discuss A&W’s campaign that offered free root beer to centenarians for life and reflect on the insights Jonathon Spalding from Cornett shared in the previous episode. They touch on all aspects of this campaign’s creative process, such as the role of creative briefs, how A&W was able to use centenarians to appeal to the younger generation and the campaign’s comedic elements.
Listen to our previous episode with Jonathon Spalding from Cornett!
Learn more about EKR here.
Listen to our previous episode with Jonathon Spalding from Cornett!
Learn more about EKR here.
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