Stephen Fry's 7 Deady Sins - I will take each one of the Seven Sins in turn, lay them out on the surgical table and poke, prod, pry and provoke in an attempt to try to anatomise and understand them; I hope and believe it will be, if nothing else, delicious fun and something of a change from the usual run of podcastery. Hosted on Acast. See acast.com/privacy for more information.
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BW - EP151—009: Jack Benny's Famous Slump—The Last General Foods Sponsored Show
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Manage episode 417507322 series 2494501
Content provided by The WallBreakers and James Scully. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The WallBreakers and James Scully or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
June 4th, 1944 was the last Grape Nuts Flakes sponsored Jack Benny Program. Jack took out a full page ad in Variety thanking General Foods and their agency Young and Rubicam for ten years of partnership. Six days later, the American Cigarette and Cigar Company deposited two hundred thousand dollars in a special exploitation account for the program. On June 23rd they wrote to Jack stipulating some terms of the agreement. The program would be broadcast live coast-to-coast 7:00PM eastern war time, with a transcribed rebroadcast by transcription between 12:30 and 1:00AM New York time for West Coast stations. In August, Benny left on a three-week USO tour of Australia and the South Pacific. On August 28th, American Tobacco announced that Pall Mall’s product scarcity didn’t justify a twenty-five thousand dollar per week expenditure. Lucky Strike would sponsor the show. The following week they announced a comprehensive, multimedia ad campaign. It was estimated to cost over a quarter million dollars. This changed the company with which Jack was signed from the American Cigarette & Cigar Company to the American Tobacco Company, and was made official on September 26th, 1944.
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538 episoade
BW - EP151—009: Jack Benny's Famous Slump—The Last General Foods Sponsored Show
Breaking Walls: The Podcast on the History of American Network Radio Broadcasting
MP3•Pagina episodului
Manage episode 417507322 series 2494501
Content provided by The WallBreakers and James Scully. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The WallBreakers and James Scully or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
June 4th, 1944 was the last Grape Nuts Flakes sponsored Jack Benny Program. Jack took out a full page ad in Variety thanking General Foods and their agency Young and Rubicam for ten years of partnership. Six days later, the American Cigarette and Cigar Company deposited two hundred thousand dollars in a special exploitation account for the program. On June 23rd they wrote to Jack stipulating some terms of the agreement. The program would be broadcast live coast-to-coast 7:00PM eastern war time, with a transcribed rebroadcast by transcription between 12:30 and 1:00AM New York time for West Coast stations. In August, Benny left on a three-week USO tour of Australia and the South Pacific. On August 28th, American Tobacco announced that Pall Mall’s product scarcity didn’t justify a twenty-five thousand dollar per week expenditure. Lucky Strike would sponsor the show. The following week they announced a comprehensive, multimedia ad campaign. It was estimated to cost over a quarter million dollars. This changed the company with which Jack was signed from the American Cigarette & Cigar Company to the American Tobacco Company, and was made official on September 26th, 1944.
…
continue reading
538 episoade
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