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Championing Sustainable Knitwear: Genevieve Sweeney's Journey with British Manufacturing and Slow Fashion
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Most of the clothes we wear today are manufactured in the Far East. What happens when you decide to champion creating your clothing brand in the UK?
Today’s guest is Genevieve Sweeney, the founder of her eponymous luxury British knitwear brand. Genevieve designs and manufactures British knitwear for womenswear, menswear, accessories and socks. She champions and celebrates British manufacturing with heritage, craft and innovation in the industry using responsible fibres and sustainable practices.
Learn more about the process of designing and creating knitwear by hand, and how Genevieve is championing the rediscovery of lost skills. We discuss the importance of slow fashion, and the steps that can be taken to reduce the environmental impact of creating clothes. We also cover the logistics of running a thriving business when you have a young family, and why Genevieve is passionate about developing an apprenticeship scheme for her company.
It’s a wonderful rallying call to the benefits of manufacturing in the UK.
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USEFUL RESOURCES:
This episode is sponsored by Cara Bendon Brand Consultancy
If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.
They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.
Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!
If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here
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Mentioned in this episode:
This episode is sponsored by Therese at Small Business Collaborative.
One of the biggest challenges that product-based business owners often face is pricing their products right! And that is even more important if you’re looking to start wholesaling your products. Right now, listeners can access a free product pricing masterclass. This masterclass will help you set the right prices to maximize profits and appeal to retail buyers. You can sign up for the free pricing masterclass using the link in the show notes. And if you want even more help, Therese's “Start to Wholesale” course is designed to help you confidently break into the wholesale market. From pricing to how to create your first wholesale catalogue, this course covers everything you need to know to get your products into retailers. Don’t miss this opportunity to take your business to the next level with expert guidance from Therese at Small Business Collaborative!
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