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Developing a unique food product - with Daniel Twiss - Soul Fruit
Manage episode 412091622 series 2798978
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Today my guest is Daniel Twiss from Soul Fruit, a company revolutionising dried fruit snacks. Soul Fruit makes new and exciting dried fruit snacks using the best quality tropical fruits simply dried into crunchy chips or chewy slices. Their flavours include fruits I have never tried - dragon fruit and jackfruit.
Daniel shares with us the riveting story of how he and his wife took their love for exotic fruits in Asia and transformed it into a successful business, despite having no prior background in food or retail. Their mission? To bring guilt-free, fun, and authentically delicious snacking experiences to the UK market, and maybe your taste buds as well.
We'll dig into the perseverance required to break into retailers and online platforms like Amazon, how embracing sustainable practices and community giving sets their brand apart, and why focusing on single-ingredient, honest products might just be the key to winning over modern consumers. Whether you're already selling products or just starting to shape your ideas, this episode offers tangible insights into the dedication, passion and can-do attitude needed to make your product stand out in a crowded market.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Blue Dragon Children’s Foundation
This podcast was sponsored by Tonbridge Accountants
"Welcome to Tonbridge Accountants, where creativity meets clarity in business finance.
Wendy and Laughton are not just accountants; they're your partners in navigating the complexities of business finance.
We simplify VAT, corporation tax, and crucial cash flow management, guiding you through decisions like company purchases or setting up a new business.
Our approach is personal.
We work closely with creative entrepreneurs, providing a virtual finance office that ensures you have the financial support and clarity your business needs to thrive.
With us, it's more than accounting; it's about empowering your creative venture with strategic financial insights.
Tonbridge Accountants is the partner you need to unlock financial clarity and freedom, allowing you to focus on what you do best: creating.
We're the missing piece in your creative journey, ready to transform your business finance into a strength.”
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This episode is sponsored by Therese at Small Business Collaborative.
One of the biggest challenges that product-based business owners often face is pricing their products right! And that is even more important if you’re looking to start wholesaling your products. Right now, listeners can access a free product pricing masterclass. This masterclass will help you set the right prices to maximize profits and appeal to retail buyers. You can sign up for the free pricing masterclass using the link in the show notes. And if you want even more help, Therese's “Start to Wholesale” course is designed to help you confidently break into the wholesale market. From pricing to how to create your first wholesale catalogue, this course covers everything you need to know to get your products into retailers. Don’t miss this opportunity to take your business to the next level with expert guidance from Therese at Small Business Collaborative!
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