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Rebecca's 5/5 Promo You Need To Copy - Rebecca Harper
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Today I've got a real go-getter on the show, Rebecca from Weft and Warp Fabrics. She is no stranger to challenges - she opened her store while still teaching full-time! But with the support of her husband and some creative promotions, she's really leveling up.
I was blown away when I heard about Rebecca's secret sale. She took Dionne's epic clearance to the next level with bundles, mystery, and gamification. The results? Over $7k in the first hour! She crushed it. But it wasn't all smooth sailing - she had to get real with herself about staffing as the biz grew.
What I love most is that Rebecca is always looking to improve. She's not afraid to admit when she needs help either. Her insights will have you feeling inspired to level up your store too.
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Promotions and inventory management with a retailer who received a five-star review. 0:02
Opening a fabric shop, husband's support, and personal growth. 5:06
Body image and clothing fit, with a focus on tailoring and self-expression. 10:53
Sustainable fashion, fabric sourcing, and opening a physical store. 15:48
Adapting to online retail during COVID-19 lockdown. 20:44
Challenges faced during COVID-19 pandemic and how a sewing business adapted and grew. 25:08
Business ownership and seeking help to overcome challenges. 30:29
Preparing for a warehouse clearance sale, using gamification and email marketing to attract customers. 42:28
Marketing strategies for a fabric store during a sale event. 48:31
The success of a clothing sale and the importance of changing stock to keep customers engaged. 53:16
Setting goals and overcoming slumps in business. 57:32
Marketing strategies for a small business, including email marketing, promotions, and gamification. 1:02:54
Leadership, growth, and systems for business success. 1:08:45
Full episode: https://salenaknight.com/rebeccas-5-5-promo-you-need-to-copy-rebecca-harper/
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