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Stingray SVP Steve Jones on radio's appeal for a greater share of the federal ad spend

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Manage episode 403880262 series 1260176
Content provided by Momentum Media and A Momentum Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Momentum Media and A Momentum Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

The federal government spent more than $86 million on advertising during fiscal 2022-23. 71% of that was with digital media, including nearly $14 million that went to social platforms like Facebook, Instagram and TikTok. Just 14% or $2.68 million was radio ad time.

Steve Jones, Senior Vice-President of Brands & Content for Stingray Radio, returns to Broadcast Dialogue - The Podcast as Stingray and a coalition of 20 independent broadcasters - including Pattison Media, Vista Radio, Evanov Communications, Acadia Broadcasting and others - join forces in an appeal for a greater share of the federal ad spend to go to local media.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

265 episoade

Artwork
iconDistribuie
 
Manage episode 403880262 series 1260176
Content provided by Momentum Media and A Momentum Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Momentum Media and A Momentum Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

The federal government spent more than $86 million on advertising during fiscal 2022-23. 71% of that was with digital media, including nearly $14 million that went to social platforms like Facebook, Instagram and TikTok. Just 14% or $2.68 million was radio ad time.

Steve Jones, Senior Vice-President of Brands & Content for Stingray Radio, returns to Broadcast Dialogue - The Podcast as Stingray and a coalition of 20 independent broadcasters - including Pattison Media, Vista Radio, Evanov Communications, Acadia Broadcasting and others - join forces in an appeal for a greater share of the federal ad spend to go to local media.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

265 episoade

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