Shaping Opinions: The Power of Branding

Business Builders Podcast

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Your brand goes way beyond your logo or visual identity – it's the impression people have of your company and what they say about you when you're not around. So in today’s episode, we’re discussing the crucial role that marketing plays in shaping the perception of our brands in the market.
The topics covered are:

• The history of branding
• What is a brand and how does it work?
• How to manage and develop a brand
• Branding is an all-of-organisation endeavour
• Advice about how to use your brand to develop trust
• Different ways of building a brand
• About the next episode

Adapt_CO
Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
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• Brenton Gowland
• Ron Tomlian

Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, KEEP ON BUILDING !!

Capitole

1. Introduction (00:00:00)

2. The history of branding (00:07:44)

3. What is a brand and how does it work? (00:11:55)

4. How to manage and develop a brand (00:15:29)

5. Branding is an all-of-organisation endeavour (00:25:36)

6. Advice about how to use your brand to develop trust (00:29:32)

7. Different ways of building a brand (00:32:34)

8. About the next episode (00:36:48)