The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Content provided by Adam Hommey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Hommey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Beyond the Price Wars: Tips from a Fortune 100 Fixer, With Adam Wallace
Manage episode 437918870 series 1212684
Content provided by Adam Hommey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Hommey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
As the drum of inflation beats on, customers are holding on tight to every last dollar—while businesses are running scared, slashing prices in a scramble to the bottom. But price wars are nothing but a race to oblivion, warns acclaimed pricing strategist, Adam Wallace.
There’s a smarter, more sustainable approach: tapping into human nature to reveal what your customers value and will happily pay more for.
Customers are value-hunters, not just bargain-hunters. They’ll pay a premium for experiences that save time, solve problems, make them feel good, and more. The key is finding the value that makes your offering irresistible.
In his new book, (Re)Value: Raise Your Prices and Build Your Legacy (Business Expert Press; July 22, 2024), Adam distills his years as a Fortune 100 fixer into easy-to-apply pricing strategies that will boost your bottom line.
Tune in to hear Adam’s thoughts on:
- What are the most common obstacles businesses face when trying to improve their pricing power?
- How can businesses effectively differentiate themselves in the market?
- How do you suggest businesses navigate the pricing riptides you mention in your book?
- How do values and perception affect customer’s buying decisions?
- Can you explain the concept of the Monetization Curve and its impact on pricing strategies?
- Can you discuss the importance of novelty in product offerings and how it can be leveraged by businesses?
- How do espoused values and embodied values differ, and how do they impact a business’s offerings?
- How can businesses effectively use the concept of ‘gatekeepers’ in their pricing strategies?
- Can you discuss the role of time as a pricing variable and how it can be optimized?
- Can you share some common mistakes businesses make when it comes to pricing and how they can be avoided?
- And much, much more!
Connect With Our Guest:
WEBSITE(S)
SOCIAL MEDIA(S)
The post Beyond the Price Wars: Tips from a Fortune 100 Fixer, With Adam Wallace first appeared on Business Creators Radio Show with Adam Hommey.
683 episoade
Distribuie
Manage episode 437918870 series 1212684
Content provided by Adam Hommey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Hommey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
As the drum of inflation beats on, customers are holding on tight to every last dollar—while businesses are running scared, slashing prices in a scramble to the bottom. But price wars are nothing but a race to oblivion, warns acclaimed pricing strategist, Adam Wallace.
There’s a smarter, more sustainable approach: tapping into human nature to reveal what your customers value and will happily pay more for.
Customers are value-hunters, not just bargain-hunters. They’ll pay a premium for experiences that save time, solve problems, make them feel good, and more. The key is finding the value that makes your offering irresistible.
In his new book, (Re)Value: Raise Your Prices and Build Your Legacy (Business Expert Press; July 22, 2024), Adam distills his years as a Fortune 100 fixer into easy-to-apply pricing strategies that will boost your bottom line.
Tune in to hear Adam’s thoughts on:
- What are the most common obstacles businesses face when trying to improve their pricing power?
- How can businesses effectively differentiate themselves in the market?
- How do you suggest businesses navigate the pricing riptides you mention in your book?
- How do values and perception affect customer’s buying decisions?
- Can you explain the concept of the Monetization Curve and its impact on pricing strategies?
- Can you discuss the importance of novelty in product offerings and how it can be leveraged by businesses?
- How do espoused values and embodied values differ, and how do they impact a business’s offerings?
- How can businesses effectively use the concept of ‘gatekeepers’ in their pricing strategies?
- Can you discuss the role of time as a pricing variable and how it can be optimized?
- Can you share some common mistakes businesses make when it comes to pricing and how they can be avoided?
- And much, much more!
Connect With Our Guest:
WEBSITE(S)
SOCIAL MEDIA(S)
The post Beyond the Price Wars: Tips from a Fortune 100 Fixer, With Adam Wallace first appeared on Business Creators Radio Show with Adam Hommey.
683 episoade
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Similar cu Business Creators Radio Show With Adam Hommey
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
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