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Spilling the tea on matcha

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Manage episode 447525072 series 1301443
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Once difficult to find outside of Japan, the green tea has made it onto the menus of major coffee chains.

The matcha tea industry is projected to reach US$5bn in revenue by 2031.

We look at the role TikTok, celebrity and wellness endorsements have played, and ask whether the matcha we drink in the west is healthy.

Plus we hear from producers who say the industry needs regulation.

Presented and produced by Megan Lawton

(Image: Matcha tea in a cup. Credit: Getty Images)

  continue reading

2119 episoade

Artwork

Spilling the tea on matcha

Business Daily

8,344 subscribers

published

iconDistribuie
 
Manage episode 447525072 series 1301443
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Once difficult to find outside of Japan, the green tea has made it onto the menus of major coffee chains.

The matcha tea industry is projected to reach US$5bn in revenue by 2031.

We look at the role TikTok, celebrity and wellness endorsements have played, and ask whether the matcha we drink in the west is healthy.

Plus we hear from producers who say the industry needs regulation.

Presented and produced by Megan Lawton

(Image: Matcha tea in a cup. Credit: Getty Images)

  continue reading

2119 episoade

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