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Investing in escape rooms

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Manage episode 447725745 series 3579539
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

They’re the interactive games where players race against the clock to solve puzzles and break free.

And now major brands are tapping into the trend.

Companies are investing in escape rooms to enhance internal communications and team-building, and they’re now being seen as a powerful external communication tool too.

And we learn how escape rooms are being used to engage customers and showcase their products, crafting unusual marketing experiences.

Presented and produced by Deborah Weitzmann

  continue reading

1803 episoade

Artwork
iconDistribuie
 
Manage episode 447725745 series 3579539
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

They’re the interactive games where players race against the clock to solve puzzles and break free.

And now major brands are tapping into the trend.

Companies are investing in escape rooms to enhance internal communications and team-building, and they’re now being seen as a powerful external communication tool too.

And we learn how escape rooms are being used to engage customers and showcase their products, crafting unusual marketing experiences.

Presented and produced by Deborah Weitzmann

  continue reading

1803 episoade

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