The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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177: Chantel Botha - Using Journey Maps to deliver better Customer Experience
Manage episode 375142734 series 119976
Content provided by Daudi Mugabi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daudi Mugabi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Chantel Botha is the author of "The Customer Journey Mapping Field Guide" and the founder of BrandLove. She helps business leaders to empower their teams to live their brand proudly. Chantel is passionate about closing the gap between what a brand promises and delivers in reality.
In this episode, we discuss the fundamentals of a Journey Map and how best to apply it when trying to deliver a great Customer Experience.
https://www.businessmic.com/chantel-botha/
100 episoade
Distribuie
Manage episode 375142734 series 119976
Content provided by Daudi Mugabi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daudi Mugabi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Chantel Botha is the author of "The Customer Journey Mapping Field Guide" and the founder of BrandLove. She helps business leaders to empower their teams to live their brand proudly. Chantel is passionate about closing the gap between what a brand promises and delivers in reality.
In this episode, we discuss the fundamentals of a Journey Map and how best to apply it when trying to deliver a great Customer Experience.
https://www.businessmic.com/chantel-botha/
100 episoade
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Similar cu Business Mic
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
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