#195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst

Business of Apps Podcast

One of the topics, that has been permeating this podcast over the years, is mobile app growth. And in general - year after year, conference after conference, countless webinars, white papers, and podcasts have been dedicated to this topic.

And it’s all for a good reason - if your app’s user base doesn’t grow you can not build a sustainable app business and because the app landscape has been changing you always needs to be in the know of what works now and what doesn’t.

And this is exactly what we’re going to cover on this episode with Gilad.

Today’s Topics Include:

• Gilad's background
• What is Moburst
• App marketing recent evolution
• App growth marketing essential strategies
• Mobile app growth common challenges
• Influence of tech on app marketing
• Trends that will dominate mobile app marketing
• Advice to young app marketers
• What would Gilad like to change about app marketing
• Android or iOS?
• Leaving his smartphone at home, what features would Gilad miss most?
• What features he would like to see added to his smartphone?

Links and Resources:

• Gilad Bechar on LinkedIn
• Moburst
• Business Of Apps - connecting the app industry

Quotes from Gilad Bechar:

"I think that from the get-go apps optimization was always pretty big on app growth. And when you're thinking about app optimization, you think about how users might find the app. The app optimization, I think it became much more sophisticated in the past few years, where you have the ability to impact users with so many different gateways to the app.

So it's no longer five screenshots you're telling the story and that's it, like you used to have. Now you have 35 different gateways in the App Store on the, on iOS and 50 different gateways on custom product pages on Android."

" I think that AI is a massive improvement and advancement. And that's something that will impact the world for now and onwards. But I think that the ability to be data-driven and seeing what works and what doesn't work, which means at the end of the day, there are users. You're trying to bridge your message to the user and getting them to a very positive experience about whatever you're trying to sell.

I think that being data-driven and understanding which customers to approach with which type of messaging that will resonate with them and will get them to one step closer to the action that you want them to take. That's the key element that is with all of the tech technology advancements and with all of the new tools that are available and all of the better programs of TikTok and Meta and Google."

Host

Business Of Apps - connecting the app industry since 2012