#274 - European Radio... A Whole Different Ballgame

Business Side of Music

Copenhagen Denmark based Jesper Skibsby was the manager of Danish band “Few Wolves”. Out of the blue he found out that their music was being played on the radio in Poland, but he couldn’t find any truthful or accessible data provider that could validate this information for the band. And so the story begins, Jesper found himself questioning the lack of transparency in the music industry and the way they make it difficult for music creators to access their airplay data.

As a music entrepreneur, Jesper was motivated to find a proper solution to eliminate this barrier. It was only a matter of time until he got himself immersed in research and key conversations which made him realize a major opportunity that could shake up the music industry. And so, the project we know today as WARM (Worldwide Airtime Radio Monitoring) saw an open door to get started.

Jesper is the Founder and CEO of WARM.

https://www.warmmusic.net/faq

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