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Don’t Let Budtenders Tank Your Cannabis Brand with Luna Stower
Manage episode 341999021 series 3375270
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If you’ve heard it once, you have heard it a million times. Budtenders are the gatekeepers to cannabis brand products. Winning over and educating a rotating door of frontline brand experts is tougher than it may seem and with the average retailer carrying a thousand Skus per store you have to get creative with your cannabis retail training tactics.
Make sure you are educating budtenders and connecting with your target audiences so you can establish a brand presence and create meaningful experiences for potential customers.
Luna Stower, Chief Impact Officer at Ispire Vape, Dope Hardware will be guiding us through a winning training program for budtenders and her top tips for creating strong communities of cannabis consumers.
During this webinar you will learn:
- Step by step market entry strategy for cannabis brands
- Budtender incentivization and relationship building action plans
- The secret to building a cannabis community that consumers actually want to be a part of
Budtenders are your outside sales extension - what they like they will sell. Are you creating relationships that last, or producing enemies of your grass?
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